Greening Your Product Line: Where to Start

As more and more companies begin to focus on environmental performance, and to seek competitive advantage based on reduced environmental impact, firms that have not yet begun to consider the environmental impacts of what they do risk losing both market share and profit potential. There are also less tangible potential impacts to employee moral and performance, as well as to a company’s credibility and ability to recruit and retain high quality individuals.

The learning curve to achieving improved environmental performance can be steep, and a strategy of waiting for competitors to act first can translate into significant delay. This article provides a framework for assessing environmental performance and tackling the associated learning curve.